Managed Business and Dynamic Pricing

I read an article about Dynamic Pricing for Managed Business on Hotel Interactive with great interest.  The advancement of technology and internet is quickly making this a reality -- along with the power shift back to hotels.  My impression is that this is great news for hoteliers who would prefer to give a discount off BAR rather than a flat rate.  Ultimately this should prove to be more profitable for the hotels but still equitable and palatable for corporate clients.

The article also discussed a program by Southwest Airlines called SWABIZ where they serve as the in house agency for smaller clients.  Another innovative strategy from the smartest airline around.